There is no wonder to know that loyalty programmes have become very much common in most of the business sectors. But relatively, it is a newer aspect in the healthcare industry. However, in the market where the needs and values of patient loyalty is increasing day by day, more and more hospitals are feeling disposed to implementing patient loyalty programmes in their institution.
Having said that, the loyalty works quite differently in the healthcare sector. So, it is all the more important to know the ways through which, you can turn your healthcare loyalty programs into a big success. Following are the factors responsible for an effective consumerism in the healthcare sector:
1. VIP Patient Loyalty Programs
Loyalty programmes with a branding of VIP, reward patients for their long-term relationship with your institution. It offers them with specific “VIP” benefits that may include free parking, discounts in the on-site medical shop, etc. Hospitals can provide benefits according to their will.
2. Free Screenings and Educational Resources on Health
Another great way to set up a successful loyalty programme is by providing patients with some valuable resources that tend to improve their knowledge in maintaining a good health. For example, you can organize free seminars for patients who want to get their ideas clear on certain topics. You can also provide free health screenings for patients who come under your loyalty programme.
3. Local Perks
Many hospitals have boosted their patient loyalty by offering a myriad of local benefits. For instance, you can partner with the local hotels, restaurants or other businesses to let patients enjoy certain discounts or other benefits.
4. Regular Engagement
With the help of continuous engagement with your patients, you can simplify the operation and process of your loyalty programme on on-going basis. You can choose your preferred platform to communicate with your patients, and aware them about your services and offers.
5. Social Events
In order to create a unique loyalty programme, try involving some free social events. These programmes let your patients attend exciting events like parties, trips, and much more. It could be a great help in nurturing your patient loyalty.
These were some of the ways to turn your healthcare loyalty programmes into a great success. To know more about creating successful customer loyalty programs in healthcare, you can get in touch with Incentiwised – an expert in providing bespoke loyalty solutions.
